GROW - Components for PA Success
High-performing Public Affairs rests on three foundations: a function designed to deliver, a team equipped with the right skills, and the right people in the right roles. Get one wrong, and the others underperform. Our services address all three – as architects who build, as trainers who develop, and as sounding boards who guide you along the way.
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PA Compass
Public Affairs done well is more than advocacy – it's a strategic function that drives measurable outcomes.
PA Compass brings together services like Political Advisory, Strategic Communication, Campaign Design, and Interim Management – to help you build a PA function that delivers.
We serve as sounding boards, guides, and architects to our clients. Whether you need to sharpen political process insights, blueprints for compelling communications strategies or impactful campaigns – we tailor our support to where you are and where you want to go.
What you get from PA Compass:
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Clarity – a sharper read on the political landscape, stakeholders and action options to act with confidence.
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Capability – a PA function that is equipped to deliver, whether built from scratch, refined, or temporarily led by us.
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Impact – measurable contributions to your business or goals, turning PA from a cost center into a value driver.
02
Advocacy Academy
Public Affairs is a craft – and like any craft, it rewards deliberate practice. Advocacy Academy is the first and largest online learning platform built by PA professionals, for PA professionals, offering over 200 hours of expert-led video content, 30+ core modules, and a library of ready-to-use templates and toolkits.
Whether you're onboarding new hires, sharpening the skills of mid-level practitioners, or supporting technical experts moving into public affairs, the Academy meets people where they are. Bite-sized lessons fit into busy schedules, practical resources translate directly into day-to-day work, and certification validates the competencies gained.
Available in English and Spanish, trusted across Europe, and expanding globally.
What you get from Advocacy Academy:
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Skills – practical, expert-led training that turns methodologies into capabilities you can apply immediately.
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Tools – a growing library of templates, guides, and toolkits that enable planning, executing, and leading PA work.
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Confidence – structured learning and official certification that validate expertise and accelerate professional growth.
03
PA People
The best PA function is only as strong as the people working in it. Our PA People service closes the gap between knowing how PA should work and having the team in place to make it happen.
We bring three things together that rarely come from one source: a clear model of how high-performing PA functions are structured, a deep understanding of the skills and competencies PA leaders need at every level, and trusted executive search partners who can identify and attract the right talent for your specific needs. The result is a the certainty, your PA function is a well constructed vessel with a crew that know how to operate it.
Whether you're designing a PA function from the ground up, looking for a subject matter expert or ne PA leader – we help you get the people decision right.
What you get from PA People:
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Precision – profiles and search briefs based on skillsets for high-performing PA functions and leaders.
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Reach – access to our executive search partners with networks and expertise to find the best candidates anywhere.
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Fit – hires equipped not only to fill a role, but to strengthen the PA function and deliver on your organizational goals.