Why a Strong Public Affairs Process is Critical to Attracting and Retaining Talent. The Internal Side of Public Affairs (29)

Alan Hardacre, PhD

Co-Founder Advocacy Academy, Advocacy Strategy

I have had a few conversations recently about attracting, onboarding and retaining talent in today’s competitive Public Affairs market. Finding skilled Public Affairs professionals has never been easy, and keeping them (engaged) is even harder. I will leave the recruitment aspects of this to experts (Mark Dober Anna Aleksandra Koj). I want to focus on why Public Affairs processes are so important:

1. Professional Onboarding

A well-defined Public Affairs process provides clarity, structure, and consistency for new hires, allowing them to quickly integrate. If you have a solid programme that shows them your established methodologies and allows them to leverage existing tools, templates and best practices it accelerates their ability to contribute. 

2. Public Affairs Processes as a Retention Tool

Really yes. Organizations that have a clear process and invest in structured training signal a commitment to Public Affairs excellence and employee growth. This not only enhances skill sets but also boosts retention and engagement.

3. Empowering Success Through Clear Processes

Without a defined process, Public Affairs work can feel reactive and chaotic – and overwhelming. Structured processes, clear frameworks, and access to the right tools provide clarity and efficiency, allowing professionals to navigate complexity with confidence. This empowerment translates to higher job satisfaction, better results, and lower turnover.

4. Public Affairs Burnout and the Talent Gap

Public Affairs is often a high-pressure environment so organizations that invest in robust processes, professional training, and internal alignment create a supportive environment that reduces burnout, fosters collaboration, and builds loyalty.

Attracting and retaining top-tier Public Affairs talent isn’t just about salary or job titles—it’s about creating an environment where professionals can thrive, develop, and make an impact. Organizations that invest in structured processes, professional training, and long-term talent development gain a significant edge, both in their Public Affairs results and in their ability to build a sustainable, high-performing team.

Does your organization have the right structures in place to support and retain Public Affairs talent? Share your thoughts and experiences in the comments below! 👇