Is Your Public Affairs Function at Peak Performance? Time for an Audit? The Internal Side of Public Affairs (21)

Alan Hardacre, PhD

Co-Founder Advocacy Academy, Advocacy Strategy

In the fast-paced world of public affairs, standing still is no longer really an option. The external and internal landscapes are constantly shifting and Public Affairs itself is evolving, so your strategies, processes, and tools need to keep up—or better yet, stay ahead. Think here about your use of AI, your templates, processes and core documents used internally. Are they in line with best practice and are you delivering them in the optimum way? Are they having the internal impact you want? That’s why a comprehensive audit of your public affairs work is not just a good idea; it’s becoming essential. 

✨ Why run a Public Affairs Audit?

Optimize Processes: Are your workflows streamlined for efficiency? An audit uncovers inefficiencies and identifies opportunities to enhance your operations.

Sharpen Your Strategy: Is your strategy aligned with current realities and future trends? Auditing your strategic approach ensures you're not just reactive, but proactively shaping the agenda.

Update Your Templates: Are your public affairs tools and templates delivering the impact they should? Fresh, modernized tools and templates can elevate your work and make your efforts more effective.

Are you using AI: Have you started to integrate AI into your Public Affairs work to save time, improve quality and further professionalize your work? Reviewing what you do and where AI can support you can lead to immediate time (and cost) savings and better Public Affairs preparations. 

✨ The Payoff?

Increased Agility: With optimized processes, you'll be quicker on your feet, ready to tackle new challenges head-on.

Greater Impact: A refined strategy and updated tools mean your public affairs initiatives will resonate more powerfully—internally and externally.

Energize your team: Building in best practice will energize your Public Affairs team and foster a culture of constant improvement.

One of the greatest achievements that a Public Affairs leader can leave an organization is a state-of-the-art Public Affairs structure and process that lasts well beyond their tenure. Do you have one? Be proactive and look to conduct an audit today, and ensure your public affairs function is not just keeping pace but leading the way.