Internal Coordination: A Core Public Affairs Skill. The Internal Side of Public Affairs (18)

Alan Hardacre, PhD

Co-Founder Advocacy Academy, Advocacy Strategy

Coordinating public affairs work across multiple countries / states / business units is a formidable challenge – and one that most people will face in their Public Affairs career. No matter whether you are part of a global / federal team, or an EU office striving to synchronize efforts across geographies coordination is a key skill. It does not just happen. You need a good understanding of what to coordinate, how to do it, what technology to use, how to deal with reporting – and likely how to make all of this work in a matrix organization. How do you find that sweet spot where everyone gets value and is engaged and your public affairs work benefits? 

Challenges of Coordinating Public Affairs

- Diverse Regulatory Environments – Focus on the WHAT

Each country has its own regulatory framework and legislative processes. Local teams are the experts on HOW to do things. You need to provide the WHAT.

- Cultural Differences – Frameworks are the key to the HOW

What works in one country may not resonate in another, necessitating tailored strategies that align with local contexts. 

- Language Barrier – English to be translated

Language differences can hinder communication and understanding. Providing materials in English is good but recognize that it will all need translating.

Strategies for Effective Coordination:

- Develop a Centralized Strategy with Local Adaptation

Establish a central strategy around 1-2 clear WHAT - but allow flexibility for local adaptation on the HOW. 

- Get the Balance right

Be clear on expectations and roles for everyone. Use templates only when they make sense. Set up calls at a frequency that works for everyone.

- Open Communication is Key

Implement robust communication channels and regular check-ins to ensure all team members are aligned and informed.

- Utilize Technology

Employ project management and communication tools that bridge geographical gaps. Tools like Teams and Asana can streamline coordination and keep projects on track.

- Build a sense of Team

Foster a sense of unity and purpose across the team.

Coordinating public affairs work is a skill and a structured process. You can learn how to do it well. With a strategic approach and a commitment to understand and respect how central and local contexts combine, it is possible to excel.

How have you managed (or not)? Share your thoughts and experiences in the comments below! 👇