A PUBLIC AFFAIRS COMMUNITY · WEBINARS & IN-PERSON EVENTS
The Internal Side of Public Affairs
This is the Public Affairs Community where we talk about the internal side of our job — how we do it ever more professionally, with AI, and how we build credibility, visibility and impact with our leadership teams, investors and boards.
Most Public Affairs events and webinars look outward: policy, politics, stakeholders. This community looks the other way — through webinars and in-person events we tackle the challenges that Public Affairs professionals rarely get to discuss: building credibility, structure and recognition inside your own organisation.
We're a growing community — currently more than 350 Public Affairs professionals from all around the world. We run online webinars and in-person meet-ups in Brussels, Madrid, London and other cities around the world.
FORMAT
WHO IT'S FOR
Online webinars & in-person events, discussion-led
In-house, trade association & NGO Public Affairs professionals
WHAT THIS IS
A community for the audience down the hall, not down the corridor of power.
The Internal Side of Public Affairs started as a LinkedIn series and grew into a community with Public Affairs professionals from Mexico to Japan to Australia. The common thread, wherever people are based: the hardest part of the job often isn't Brussels, Washington or a national capital — it's getting your own organisation to understand, value and resource what Public Affairs actually does.
Each session takes on one of those internal challenges directly — objectives and KPIs that hold up under scrutiny, reporting that earns a seat at the table, reporting lines, AI adoption, budgets, governance, and the everyday politics of the org chart. No pitch, no slides to sit through passively — just a structured, practical, peer-to-peer discussion you can take straight back to your desk.
SESSIONS SO FAR
Where the conversation has already been
A selection of past sessions. Signed up already? You'll automatically get the invite to the next.
5 DECEMBER 2024
The best ways to integrate AI into your Public Affairs work
Practical use cases, integration strategies, and what other PA teams are actually doing with AI day to day.
with guest Chandler T Wilson
JANUARY 2025
AI for Public Affairs: How to get started
Moving from "what if" to "how to": what to try first, what saves the most time, and how to build a simple AI integration plan.
13 MARCH 2025
Objectives, Strategy, Tactics & Milestones
A shared framework - from organizational goal to Public Affairs objective, strategy, tactics and milestones - and why tactics keep getting mistaken for objectives.
7 MAY 2026
What does a good Public Affairs professional look like in the Age of AI?
How AI is reshaping the PA competency model, and which skills are moving from background capability to front-line differentiator.
COMING UP IN AUTUMN 2026
What's next for the community
Exact dates and registration links are confirmed a few weeks ahead of each session. Register your interest below and we'll let you know as soon as they're set.
NEVER MISS A SESSION
Get the next invite.
These sessions bring people together to speak openly about what's actually happening inside their organisations. Sign up once and you'll be invited to every session going forward and you will receive summaries and short notes after all sessions — even if you could not attend.