I have seen the evolution of the advocacy profession first-hand. The changes have been impressive, but inconsistent. Tools have developed, however, we still need a clear method of how we practise advocacy. Successful advocacy is based on solid foundations; structures, roles and responsibilities, people, objectives and a clear method-vision of how to achieve success step-by-step.
I have been practising, teaching and writing on advocacy for over 20 years, while working with trade associations, think-tanks, international organisations, consultancy and in-house. I have worked across almost 40 countries world-wide. I currently teach Public Affairs in Brussels, the UK, the Netherlands and Thailand. Finally, I recently edited the third edition of the best-selling ‘How to Work with the EU Institutions: A Practical Guide to Successful Public Affairs in the EU’.