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The 7-Step Advocacy Academy

The 7-Step Advocacy Method

In this post we argue that the cornerstone of advocacy success is the use of an advocacy method to build your advocacy strategy.

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Step 1: Prioritize

Step 1: Prioritize

Successful Public Affairs, no matter the issue, requires rigorous, structured and critical research and analysis. Prioritisation delivers priorities, objectives and KPIs. Prioritisation is a critical thinking process. Prioritisation optimises your advocacy strategy and campaign. It ensures you are adaptable to feedback. It requires hard choices, notably selecting issues for engagement. Prioritisation develops understanding around what to do, how to do it and how much resource to allocate to what.

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Step 1.1: SMART Objectives

Step 2: Intelligence Gathering

Intelligence is the foundation upon which prioritisation delivers priorities, objectives and KPIs. Intelligence is more than gathering public and non-public information. It requires investigation and critical analysis. Effective information and intelligence processes underpin, amongst others, the quality of your advocacy prioritisation, positioning, communication and feedback cycle. Incomplete, inaccurate or late information and intelligence undermine your advocacy.

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Step 2.1: Monitoring Report
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Step 3: Position

Influencing public policy and politics requires you to engage early, to know your audience and to communicate clear messages. You track the shifting constellations of influential stakeholders on key priorities. You continuously update key messages, arguments, documents, evidence, data and other materials. Mapping and engaging in this unstable environment is a fundamental for effective influence.

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Step 4: Information Management

Software platforms provide you with the opportunity to centralise and manage the collection of public and non-public information and intelligence. This benefits you, your team, consultants and third parties. Specialised public affairs platforms represent an advocacy gamechanger in terms of gathering, organizing and analysing data for key trends, meeting updates, stakeholder overviews. Their offering is evolving rapidly.

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Step 5: Engage

Engagement and communication are the heart of advocacy. It requires selecting appropriate communication channels to reach your audience at the right moment.  It requires defining the most cost-effective and high-impact communication strategy that is suited to your organisation, your political context, your stakeholder targets and your budget.

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