7-Step Advocacy Method

Step 2 Intelligence

How to get the information you need

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Intelligence is the foundation upon which prioritisation delivers priorities, objectives and KPIs. Intelligence is more than gathering public and non-public information. It requires investigation and critical analysis. Effective information and intelligence processes underpin, amongst others, the quality of your advocacy prioritisation, positioning, communication and feedback cycle. Incomplete, inaccurate or late information and intelligence undermine your advocacy.

Success requires finding your intelligence ‘sweet spot,’ delivering accurate and verified information, when required and at affordable cost. Intelligence evaluates what happened, when it happened, why it it happened and what will happen next.

Links to Support Materials