Successful Public Affairs, no matter the issue, requires rigorous, structured and critical research and analysis. Prioritisation delivers priorities, objectives and KPIs. Prioritisation is a critical thinking process. Prioritisation optimises your advocacy strategy and campaign. It ensures you are adaptable to feedback. It requires hard choices, notably selecting issues for engagement. Prioritisation develops understanding around what to do, how to do it and how much resource to allocate to what.
Objectives setting requires rigorous impact analysis covering your organisation’s reputation, revenue and regulatory environment. Prioritisation requires dialogue within your organisation and with key stakeholders to align goals, build support and establish common priorities. This is an essential process, most notably because it provides the public affairs teams with a point on the horizon, a goal, that will then needs to be met.